The majority of consumers are not comfortable going into car showrooms to purchase automobiles. Shopping is not our problem, but car shopping isn’t something we do often. If you do something once every three or four years of course it’s not going to be as easy as if you did it every day. The purpose of this eBook is to empower you, give you all the knowledge and information you need, so that you are in control and at ease with negotiating your car purchase as easily as you would walk in and buy groceries. Consumers want to be treated with respect, be spoken to intelligently and feel that they got a fair price. That is a very realistic expectation, and this eBook tells you EVERYTHING you need to know.